| Delivery model | Retainer team that owns strategy and writing on a shared calendar | Automated marketing system you run: agents draft, you approve and publish |
| Time to first drafts | Kickoff, discovery, and briefing often take weeks before drafts appear | Start from a URL audit and generate a sample plan the same day |
| Editorial control | Feedback loops through account managers and revision rounds | In-house review in one workspace; voice trained on your site |
| Cost shape | Monthly retainer plus project upsells for new campaigns | Self-serve subscription with a free audit and trial path |